About

Premiere Artists Group

Representing the Sound of the 21st Century

Founder Sondra C. has been in the music industry for over 20 years as a booking agent, music supervisor and publisher. A native New Yorker, she graduated from UCLA and returned to New York to begin her career. In 1995 she became a partner at Grey MultiMedia honing her talent and went on to open her own agency, Premiere Artists Group in 2003. 


In 2006, Premiere was the first U.S. agency with a presence in China. The past 8 years have seen Sondra C. and Premiere Artists embark on an ambitious plan to become a window into the Chinese market for international acts, providing talent agencies and artists with bridges into the Asian market. In 2009, Sondra 

formally expanded Premiere's reach into China by founding Full Talent Limited. With Full Talent her plan has been fully realized. 


Sondra has been an invited panelist at music industry conferences, lectured internationally and has been featured in Marie Claire (China) (Feb 2011 issue), and garnered the first GQ cover feature by a woman, appearing in a 7 page essay in the June 2011 issue of GQ China. She is active in music charities abroad, and more directly a Hip Hop Camp for inner city youth of Chicago and charities in China focusing on children's health needs.