Sondra C. has been in the music industry for over 20 years. In 1995 she became a partner at Grey MultiMedia and went on to open her own agency, Premiere Artists Group in 2003. 

Ms. Chaikin has had a presence in China since 2006 and embarked on an ambitious plan to become a window for international acts providing bridges into the Pacific Rim market. With a long list of firsts in the Greater China and Pacific Rim region, she continues to push the envelope and create new and exciting opportunities in the region.

Sondra has been asked to appear on music industry panels, lecture for women's groups and has been featured in Marie Claire China (Feb 2011 issue), and awarded a cover feature in the June 2011 issue of GQ China. She is active in music charities abroad, and more directly a Hip Hop Camp for inner city youth of Chicago.

Premiere Artists Group

Who we are

Adam Peterman
Managing Member at IMG Solutions LLC DBA Stellar Spark Events
Sondra is one of the best agents to deal with in the business. She's honest, fair and genuinely wants to help promoters succeed, which is difficult to find in the music industry. Sondra's quick to respond to any questions and will always work with the promoter to overcome any obstacles that come up. This is why I've booked more DJ talent from her than from any other agent over the past 10 years.

Danny Johnson
Artist Manager
Sondra is a trusted name in a sea of fakes. In this business its important to trust and value who your working with, and Sondra is at the top of her field. She has the unique ability to keep her artists interests top priority while making sure her clients are happy with the results, always. I highly recommend Sondra and her agency to anyone looking for world class talent for their events.

Jeff Adachi
Private Lender at Safe and Sound Investing
Sondra is one of the hardest working agents I know. Her attention to detail and promotion toward her talent roster are second to none.

JC Ahn
Senior Booking Agent at Supermodified Agency
Sondra is a one in a million! She is straight up and no BS. There are very few people in this crazy business like her. Not only am I proud to work with her. I am proud to know her as a person. Always on time and punctual on time schedules, plus always reliable as a person and business partner. She is my big sis in China. I always got your back big sis! Sempri Fi!

Jonathan Fields
Creative Director at Search Engine Marketing Pros
Sondra is the best of the best when it comes to being a talent agent. We have worked together on a few projects and I have always been very pleased with her professionalism!

John Arroyo
Delivering ecommerce and cloud applications, CEO of Arroyo Labs
A few years ago I was trying to set up a party at WMC, Sondra and her company were very helpful. Not to mention, she also has a great talent roster too.

Corin Arnold
Subculture / Events / Soundscapist / Dj / Musician / Artist
i had the good fortune to work with Sondra on very important aspects of our Dangerous Drums events , and have always been very satisfied in every respect with the results. i would definatly work together with her again should the need arise.

Ajax Beatphreaker aka FULCRUM
Music Professional (live electronic PA)
Sondra is a cut above the rest! She is a person who has what it takes to do what needs to be done. She handles herself with the knowledge and professionalism that is sorely lacking in today's occupational environment. I have heard so many good things about her and her work. Her personality and perseverance on the music scene has made her a reputable name when it comes to organizers and business professionals alike. I would highly recommend her strongly and without hesitation for any endeavour that she plans to undertake. She is without a doubt, a consummate professional and I hope to work with her again at some point in the future!

Matthew Kaplan
Attorney at Matthew T, Kaplan, Esq. 
Sondra is a spot on agent with a great attention to detail. She looks after her artists like they were her own children. Oh, she pays her bills on time!!!

Tim Fielding
Strategy, Engagement & Innovation
As soon as I needed some beats and breaks from the best scratch DJs in the US, I turned to Sondra. With a roster of terrific performers, she's a true class act herself, who knows the game inside out. I greatly look forward to working with her again in the near future.


the Sound of the 21st century